What does Dior Bags mean on TikTok? Viral Bethenny Frankel inspired-trend explained
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VIRAL trends on TikTok produce a shedload of secretive slang, which can seem impossible to understand unless you're a regular on the platform. Here we take a look at the latest phrase taking the internet by storm — the "Dior Bags" phenomenon, which was coined by The Real Housewives of New York star Bethenny Frankel.
"Dior bags" on TikTok is a code phrase used to discuss drones without triggering content moderation algorithms. It was initiated by prominent TikToker Bethenny Frankel, who began using the term to continue conversations about recent drone sightings in states including New Jersey.
She shared information about UFO-like drones spotted over various locations throughout December 2024. However, the reality star noticed that her videos on this topic were receiving significantly fewer views than she expected. In one clip Bethenny said she got "only 500 views" one some of her drone-related content, which made her suspicious.
It led her to believe that TikTok's algorithms could be limiting the visibility of content related to drones. To get around this perceived censorship, which is also known as shadow-banning, Bethenny cleverly substituted the word "drones" with "Dior bags" in her content.
This code has allowed her and her following to continue discussing the controversial topic without risking video takedowns or account restrictions. Bethenny has developed a specific terminology within this code:. She has also mentioned "alien bags", hinting at the possibility of extraterrestrial involvement or more advanced technologies.