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Next ad banned over ‘unhealthily thin’ model in digitally altered leggings
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Next ad banned over ‘unhealthily thin’ model in digitally altered leggings

Next ad banned over ‘unhealthily thin’ model in digitally altered leggings
Source: The Guardian
Published: Feb, 12 2025 05:00

Watchdog upholds complaint about advert that digitally altered clothing and used low angle to accentuate long legs. The UK advertising watchdog has banned an advert from high street retailer Next for featuring an “unhealthily thin” model in digitally altered clothing. The advertisement, which ran on its website, featured a model marketing Next’s “power stretch denim leggings”. The Advertising Standards Authority (ASA) investigated the ad after receiving a complaint that the model appeared “unhealthily thin” and said that Next’s marketing was irresponsible.

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