Buzz & Beyond: Radio 4
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Published: Feb, 23 2025 00:01
Jony Ive, the man behind the look of Apple’s iconic brands says the firm’s co-founder specifically asked him not to consider ‘what Steve would do’. Sir Jony Ive, the innovative designer of Apple’s iMac, iPhone and Apple Watch, and a close friend and collaborator of the late Steve Jobs, says he still often asks himself: “I wonder what Steve would do?”.
