Barbour's back! How quintessentially British brand...

In an era dominated by fast fashion, few brands have managed to achieve lasting success - yet one outerwear label has stood the test of time, and is still going from strength to strength. Today, it was revealed that Barbour, favoured by both A-listers and royals alike, has seen its annual profits rise by almost a third, reported The Times.

Image Credit: Mail Online [Queen Elizabeth II (pictured in 1990) owned the brand's Beaufort coat for more than 25 years and famously declined the label's offer for an updated version - instead preferring to have her old jacket spruced up instead]

Thanks to the surge in popularity, the family behind the wax jacket maker is to pay itself a £30million dividend after pre-tax profits increased from £36.3million to £45.84million for the year. Despite being over a century old, the quintessentially British brand and its waterproof coats, worth up to around £300, has enjoyed a resurgence, likely on account of links to Alexa Chung, Disney+'s Rivals and high-end fashion labels.

Image Credit: Mail Online [Despite being over a century old, the quintessentially British brand and its waterproof coats, worth up to around £300, has enjoyed a resurgence, likely on account of links to Alexa Chung (pictured), Disney+'s Rivals and high-end fashion labels]

The fifth-generation family-owned company, based in the North East and founded in 1894, no doubt also has the Royal Family to thank for its success story. Queen Elizabeth II possessed the brand's Beaufort coat for more than 25 years and famously declined the label's offer for an updated version - instead preferring to have her old jacket spruced up instead.

Image Credit: Mail Online [According to Vogue, demand for Barbour jackets has also been driven by the 'Jilly Cooper effect', following the success of the Disney show, Rivals (pictured), based on her popular book, which captivated audiences upon its release in October]

The Princess of Wales, Queen Camilla, Sophie, Duchess of Edinburgh, Princess Anne and Meghan Markle have also embraced the classic designs in more recent years - while Princes William and Harry even wore Barbour jackets as children. But younger customers have likely been attracted to the brand in recent years due to the label's collaborations with high-end fashion brands such as Scandi label Ganni and Gucci, as well as tie-ups with musicians such as Sam Fender.