Hollywood actress Blake Lively claims the alleged smear campaign against her has seen sales of her hair range plunge. The star says that retail sales of Blake Brown plummeted by up to 78 per cent as she was hit by a huge backlash. Details of the financial hit comes as Lively sues It Ends With Us director Justin Baldoni and several others tied to the romantic drama, alleging harassment and a co-ordinated campaign to attack her reputation for coming forward about her treatment on the set.
Lively’s lawsuit claims that Baldoni, the film’s production company Wayfarer Studios and others engaged in “a carefully crafted, coordinated, and resourced retaliatory scheme to silence her, and others, from speaking out”. The star said that the “financial harms….continue to the present”, according to her lawsuit.
It says of her hair range: “Based on internal sales projections, the sudden and unexpected negative media campaign launched against Ms. Lively depressed retail sales of Blake Brown products by 56-78 per cent.”. She also claims her drinks range was affected.
“Around the same time, the social media accounts for Ms. Lively’s brands- including Betty Buzz and Betty Booze were flooded by hateful comments, which began to echo through other social and traditional media outlets,” the lawsuit states. It says comments included her being a “bully” or “mean girl”.
