Britain is set to rescue Hollywood as Los Angeles faces enormous challenges amid the recovery from the region's devastating wildfires. Experts and studio executives have already begun planning for a raft of devastating issues impacting the world's movie capital in the wake of the region's worst natural disaster in history. Key factors that will disrupt LA's entertainment economy include a massive exit of tradespeople taking jobs in the planned rebuild programmes, likely spiralling labour and insurance costs, homeless on- and off-screen talent, and worldwide concern about investing in the "fire-threatened" area.
Leading Hollywood figures - who have nicknamed the capital ‘Brollywood’ due to the UK inclement weather - are looking to London and the UK's film production hubs to help relieve the burden of the recovery, taking on many future multi-million dollar productions. In the short term, famous studios used to filming across the City of Angels are planning to redirect billions of dollars across the Atlantic.
Since 2022 blockbusters like Wicked and The Fantastic Four and movies starring Tom Cruise and Julia Roberts have made London a home base. Apple TV has enjoyed massive collaborative hits in the UK, and currently, Hijack season two with Idris Elba and Silo are based here. The hottest male star of the moment, Glen Powell, is filming The Running Man reboot in the capital. And Warner Brothers will spend at least three years on the upcoming Harry Potter TV series across the UK.
