Cadbury has made a historic change to its beloved Easter treats in an overhaul following King Charles's removal of the chocolate brand's Royal Warrant. The British chocolatier has committed to ditching plastic packaging for the festive sweets in a bid to cut down on waste.
![[The classic British chocolatier has overhauled its plastic packaging for its Easter Favourite Pouch, replacing it with a paper bag instead in an effort to be more environmentally friendly]](https://i.dailymail.co.uk/1s/2025/01/24/15/94474329-14321429-The_classic_British_chocolatier_has_overhauled_its_plastic_packa-a-9_1737733470245.jpg)
Its Easter Favourite Pouch, containing Mini and Crème Eggs, will now be sold in more 'eco-friendly' paper wrapping. According to The Big Plastic Count - an initiative which aims to shed light on the amount of waste that accumulates each year - UK households throw away roughly 1.7 billion pieces of plastic every week.
![[Cadbury's overhaul comes after its coveted Royal Warrant was stripped after 170 years (King Charles pictured at he House of Dorchester chocolate factory, 2015)]](https://i.dailymail.co.uk/1s/2025/01/24/12/94474407-14321429-image-a-3_1737722781163.jpg)
Out of all that rubbish, more than half is incinerated, while 14 per cent is exported and 11 per cent goes straight to landfill. Of the almost 2billion pieces thrown away each week, only 17 per cent is recycled and so Cadbury is on a mission to make their products more eco-friendly.
![[It is understood the supply of Cadbury products to royal households has decreased over several years. The King is also known for his healthy eating, preferring a piece of fruit or fibre-rich seeds over a bar of chocolate]](https://i.dailymail.co.uk/1s/2025/01/24/12/94474413-14321429-image-a-4_1737722784528.jpg)
Charlotte Parkes, senior brand manager for Cadbury Easter, told The Express: 'We're excited to be bringing retailers and shoppers our brand-new Easter Favourites Pouch and our expanded range of shell eggs across a variety of brands this Easter, with something to suit all tastes and occasions.
![[The King's decision to remove his patronage from the brand came despite it having been his mother the late Queen Elizabeth II's favourite chocolate (Queen Elizabeth II pictured April, 2022)]](https://i.dailymail.co.uk/1s/2025/01/24/12/93292619-14321429-The_King_s_latest_list_of_Royal_Warrants_includes_386_companies_-a-5_1737722794108.jpg)
'We're confident our varied Easter 2025 line-up will generate excitement among shoppers and help retailers bolster their seasonal offerings, as well as helping to boost their gifting and sharing sales.'. Cadbury has made a historic change to its iconic Easter treats in an overhaul following the King Charles III's removal of the chocolate brand's Royal Warrant.
