Aldi shoppers rush to get their hands on £1.65-dupe of cult Easter chocolate that's 'better than Cadbury's'

Aldi shoppers rush to get their hands on £1.65-dupe of cult Easter chocolate that's 'better than Cadbury's'

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Aldi shoppers rush to get their hands on £1.65-dupe of cult Easter chocolate that's 'better than Cadbury's'
Published: Feb, 05 2025 10:52

Aldi has relaunched its supermarket dupe of a cult Cadbury's candy bar - as shoppers claim the £1.65 jelly popping chocolate is 'better than' the original. According to a post on the Facebook group Snack Reviews, the discount retailer has restocked its aisles with bars of Dairyfine Curious Invention white chocolate that is filled with popping candy and cherry jellies. The sweet treat retails for £1.65 and is believed to be a dupe of Cadbury's popular Easter chocolate - the Marvellous Creations bar that sells for £2.37.

 [Chocolate lovers who have tried both Dairyfine's Curious Inventions and Cadbury's Marvellous Creations offered their verdicts in the comments section of a post on Facebook group Snack Reviews]
Image Credit: Mail Online [Chocolate lovers who have tried both Dairyfine's Curious Inventions and Cadbury's Marvellous Creations offered their verdicts in the comments section of a post on Facebook group Snack Reviews]

Just in time for the holiday, Aldi has also released an egg version of the Curious Inventions bar that is priced at £3.99, Metro.co.uk reported. Chocolate lovers who have tried both Dairyfine's Curious Inventions and Cadbury's Marvellous Creations offered their verdicts in the comments section of the post on Snack reviews. While some felt that Aldi's dupe didn't compare to the Cadbury's original, others agreed the Curious Inventions was 'better or just as good as' Marvellous Creations.

 [Budget supermarket Iceland is also set to sell a limited quantity of the Milky Way Crispy Rolls for 50p]
Image Credit: Mail Online [Budget supermarket Iceland is also set to sell a limited quantity of the Milky Way Crispy Rolls for 50p]

One Facebook user wrote: ‘Looks better than the Cadbury ones, they barely have much of the good bits inside anymore.’. Another person shared: 'I've been after the white one for ages but the cadburys one but maybe this ones better or just as good as.'. Aldi has relaunched its supermarket dupe of cult Cadbury candy bar Marvellous Creations (above) - as shoppers claim the £1.65 jelly popping chocolate is 'better than' the original.

A third comment read: 'My son said to my husband "Oh mum gone cheap shopping again, buying the dupe of marvellous creations" lool.'. One shopper added: 'Not tried the chocolate but the white one is amazing, definitely a winner in our house.'. Another user declared Aldi's version of the beloved Cadbury chocolate was a ‘Cheaper fix for my Dairy Milk Marvellous Creations addiction'. Still others, however, felt the Aldi dupe tasted 'cheap' and that it 'looks better than it tastes' - with one person writing 'it's a definite no from our house'.

The latest update from Aldi comes days after rival Tesco announced it will be restocking a much-loved chocolate bar after a three-yeat hiatus. Fans of the Crispy Rolls mourned when it was pulled from supermarkets across the UK three years ago. Now, chocolate lovers will be delighted to discover that the dry spell is over, with Tesco stocking three variations. Shoppers can currently get their hands on Bounty Crispy Rolls, Twix Crispy Rolls, and Milky Way Crispy Rolls at the supermarket for 45p on Clubcard price, according to food Instagram account @newfoodsuk.

Mars discontinued the beloved Milky Way Crispy Rolls in 2022, explaining that the chocolatey treat was 'in a galaxy far, far away'. Chocolate lovers who have tried both Dairyfine's Curious Inventions and Cadbury's Marvellous Creations offered their verdicts in the comments section of a post on Facebook group Snack Reviews. But the Crispy Rolls are now firmly back on planet earth, causing fans to rejoice over the happy news on social media.

Viewers took to the comment section to share their thoughts, with one saying: 'Excuse me while I sprint to Tesco.'. A second happy user added: 'The Bounty ones are so good!'. 'Even milky way?! They’re my faves,' a third said. A fourth wrote: 'On the shopping list!. It comes after Iceland also revealed that the chocolate bar will soon return to its shelves. The budget supermarket took to X/Twitter to share the good news with its customers, announcing that everyone's 'favourite' chocolate is back.

Milky Way Crispy Rolls will hit Iceland's shelves on February 4 for a week alongside two brand-new additions - Bounty Crispy Rolls and Twix Crispy Rolls. The frozen-food retailer will sell each chocolate bar for 50p - but shoppers who are particularly hungry have the option to buy all three for £1.20. Budget supermarket Iceland is also set to sell a limited quantity of the Milky Way Crispy Rolls for 50p.

Although the Milky Way Crispy Bars are returning for a limited time only, chocoholics took to X to express their excitement. 'Hooray!' one overjoyed shopper exclaimed. 'I'm glad these chocolates are back in the shops. My stomach has missed them.'. When news first landed of that the chocolate bars were to be discontinued, social media erupted with heartfelt posts, including one emotional tweet that summed up the nation's mood: 'Woke up to see apparently Crispy Rolls have been discontinued??! Week ruined nobody talk to me'.

At the time, a spokesperson for Mars Wrigley UK told The Sun: 'The love for Milky Way Crispy Rolls has been out of this world and we've certainly taken note!'. Three years later, nostalgic fans continued to rally for a chocolate comeback, with one Change.org petition amassing over 8,600 signatures. Then a series of mysterious billboards appeared overnight in London showcasing a selection of passionate online pleas including a fan's humorous lament: 'When they decided to discontinue Milky Way crispy rolls, they decided to discontinue a part of me.'.

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