Deliveroo has reported a surge in orders and customer spending in recent months, despite the ongoing concerns over weaker consumer confidence in the UK. The delivery giant's boss highlighted their strategy to diversify the range of products on the platform, aiming to "bring even more of the neighbourhood to consumers’ doors". In the UK and Ireland alone, Deliveroo saw a 5% increase in orders, reaching 43.1 million in the last quarter of the year, compared to the same period the previous year.
The gross transaction value, which includes the total cost of orders plus delivery fees, soared by 9% to £1.2bn year-on-year. Across all its markets, including France, Italy, and the United Arab Emirates, the gross transaction value climbed by 7% to £2bn.
Despite the uncertain economic climate, Deliveroo observed improved order frequency and customer retention rates. Will Shu, Deliveroo's founder and chief executive, expressed his pride in the company's performance in 2024: "I’m proud of our progress in 2024 as we continued to strengthen our consumer value proposition.
"We enhanced our loyalty programmes, delivered strong growth in grocery and secured new partnerships to expand our retail selection, enabling us to bring even more of the neighbourhood to consumers’ doors.". Last year, Deliveroo broadened its horizons by adding retailers such as Ann Summers, B&Q, The Perfume Shop, and Not On The High Street to its platform, extending its reach beyond just food offerings.
