Hear ‘florals’ and think of Mrs Doubtfire and grannies at tea dances? Think again. Erdem reimagined them in va-va-voom, form-fitting separates and razor-sharp tailoring for London Fashion Week last night. Indeed, some of the suits on the catwalk – which was staged at the British Museum – were produced in collaboration with the prestigious Savile Row tailor Edward Sexton.
![[Bodyguard star Keeley Hawes opted for a black suit]](https://i.dailymail.co.uk/1s/2025/02/24/00/95512303-14428101-Bodyguard_star_Keeley_Hawes_opted_for_a_black_suit-m-16_1740357275971.jpg)
An array of stars sat front row at Erdem Moralioglu’s show – no surprise given the A-list’s affinity for the label. The Princess of Wales has repeatedly called upon the London-based designer’s signature tailoring and elegant florals for her most important engagements. Michelle Obama did the same as first lady.
![[Actress Hayley Atwell’s jacket was adorned with a lifelike 3D flower]](https://i.dailymail.co.uk/1s/2025/02/24/00/95512305-14428101-Actress_Hayley_Atwell_s_jacket_was_adorned_with_a_lifelike_3D_fl-m-15_1740357258948.jpg)
And the jewel in the crown of last night’s front row? Lily James, of course. The actress wore a black pencil skirt paired with a maroon bralette and a cardigan by the designer, in a modern reinterpretation of the 1950s twinset. Actress Lily James (left) wore a black pencil skirt paired with a maroon bralette and a cardigan by the designer, in a modern reinterpretation of the 1950s twinset. Model Laura Bailey (right) wore a butter-yellow jacket and a pleated skirt.
Bodyguard star Keeley Hawes opted for a black suit. Actress Hayley Atwell’s jacket was adorned with a lifelike 3D flower. Trust Erdem to make even a cropped bralette elegant – he did the same with wax jackets when he collaborated with Barbour last month.
Elsewhere on the front row, model Laura Bailey wore a butter-yellow jacket and a pleated skirt, while Bodyguard star Keeley Hawes opted for a black suit. Meanwhile, actress Hayley Atwell’s jacket was adorned with a lifelike 3D flower. Uniting the hitherto men’s world of tailoring with his signature, flower-drenched femininity?.
