DOMINO'S has launched a pepperoni-inspired perfume to entice pizza lovers this Valentine's Day. The limited-edition eau de toilette is a nod to its Pepperoni Passion pizza and is said to have irresistible notes of spice, pepper and a woody, warm base. To mark the launch of Eau de Passion, Domino’s launched steamy content featuring Married at First Sight UK star Luke Debono on a quest to find passion, with Luke being shown spraying his chiselled physique with the bespoke pizza shaped bottle.
![[Man holding a perfume bottle.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/NINTCHDBPICT000970800799.jpg?strip=all&w=960)
The former bodybuilder, known for his sculpted body and memorable one-liners during his time on MAFS, certainly put his bod to good use for the camera. The perfume is the first scent launched by the pizza company, which has previously created a heat suit for its drivers to keep them warm in the winter months, and a jetpack suit to help deliver pizzas to hungry festivalgoers in Glastonbury. It comes as Domino's revealed it typically sees a 50% increase of its Pepperoni Passion pizza each year on Valentine's Day, based on a five-year average of day-on-day increases.
