Meghan Markle hits major milestone after bombshell brand announcement

Meghan Markle has hit a major personal milestone after she announced her lifestyle venture, American Riveria Orchard, had been re-branded to As Ever. The Duchess of Sussex, 43, now has two million followers on her own Instagram account as of February 20, just a few days after she made the revelation on Monday.

'I'm thrilled to introduce you to As Ever — a brand that I created and have poured my heart into,' Markle wrote in the caption of her Instagram post, which was accompanied by a video announcement. '"As ever" means "as it's always been" or some even say "in the same way as always." If you've followed along since my days of creating The Tig, you'll know this couldn't be truer for me,' she continued.

She also shared that launch will coincide with the release of her new cooking show on Netflix, which will premiere on March 4. 'This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday,' Markle wrote, as she promised to keep fans in the loop.

Markle, who used to run a successful, Goop-style blog called The Tig, kicked off this new year with a return to the social media platform, going under the username @meghan. The account was created in June 2022 and initially had profile picture of pink dahlias.

Meghan Markle has hit a major personal milestone after she announced her lifestyle venture, American Riveria Orchard, had been re-branded to As Ever. The Duchess of Sussex , 43, now has two million followers on her own Instagram account as of February 20, just a few days after she made the revelation on Monday.

She also shared that launch will coincide with the release of her new cooking show on Netflix , which will premiere on March 4. Her first post was made on January 1, which was a black-and-white video of her running barefoot on the beach. She also showed herself tracing the numbers '2025' into the sand with her fingers, seemingly teasing her social media return.

When Markle used to run her blog, The Tig - which she had to shut down upon becoming a Royal Family member - she would write about a variety of lifestyle topics, including style tips, recipes and gift guides. However, archives of the website still remain up on the internet.

Now, in addition to the release of her As Ever products, Markle is also gearing up for the premiere of her new cooking show on Netflix, With Love, Meghan. The show is set to be released on March 4, two months from its original January date, which was pushed back due to the wildfires that ravaged the California area at that time.

Her series will feature some of her famous friends, too, like comedian Mindy Kaling, who recently told TIME Magazine what the biggest misconception about the Duchess of Sussex was. 'I think a misconception about Meghan is that she's in any way fussy or has expectations of fanciness,' Kaling told the outlet of Markle.

Her first post was made on January 1, which was a black-and-white video of her running barefoot on the beach. 'I think a misconception about Meghan is that she's in any way fussy or has expectations of fanciness,' Kaling told the outlet of Markle. 'She really is a down-to-earth person who knows a lot of fun tricks to make entertaining and cooking easier,' Kaling added.

She also shared how the former Suits actress showed up for her during her maternity leave, as she invited her to be on the show for a much needed 'break.'. 'I was on maternity leave with my daughter in March and April, and Meghan texted me that she was doing a show where she was going to cook for her friends,' Kaling, who has three children, told TIME.