MK Dons to change badge as supporters make ‘unanimous decision’ following two-decade backlash to move from Wimbledon

MK Dons to change badge as supporters make ‘unanimous decision’ following two-decade backlash to move from Wimbledon
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MK Dons to change badge as supporters make ‘unanimous decision’ following two-decade backlash to move from Wimbledon
Author: Chisanga Malata
Published: Feb, 21 2025 17:14

MK DONS are set to change their crest - and fans were given the chance to vote for the club's new badge. The club were formed in 2004 after Wimbledon FC sensationally upped sticks to Milton Keynes in an unprecedented move. The first season for the club was the 2004-05 League One campaign, in which they were relegated.

 [MK Dons flag at stadium:mk.]
Image Credit: The Sun [MK Dons flag at stadium:mk.]

And over 20 years later, the Dons brass have allowed fans to choose the team's new crest. An excerpt of a club statement: "After 20 years of football in Milton Keynes, MK Dons are pleased to reveal three new crest designs for supporter consultation as we look to evolve our club identity ahead of the 25/26 season.

 [MK Dons badge design options: current and three proposed alternatives.]
Image Credit: The Sun [MK Dons badge design options: current and three proposed alternatives.]

"Following initial consultation with the MK Dons Supporters' Board, it became apparent there was a clear desire for an evolution of the club's identity. "From the crest on our kits to the branding around Stadium MK and branding across all digital platforms.

 [Two soccer players vying for the ball.]
Image Credit: The Sun [Two soccer players vying for the ball.]

"After extensive work behind the scenes, we're now delighted to be able to offer all season ticket holders (including Club Red, Club Gold, Club Platinum, and Club Black hospitality seasonal members) and business stakeholders the chance to have your say in helping to choose our new club crest.".

Supporters had up until midnight on February 20 to choose from three new crests. Dons CEO Neil Hart said of the revamping of the badge: "When the new ownership group acquired the club last summer, one of the many things we wanted to learn more about was the club's identity and branding.

JOIN SUN VEGAS: GET £50 BONUS. "This started with informal conversations among staff before the possibility of a brand evolution was brought to the MK Dons Supporters’ Board last month. "Their reaction was one of unanimous enthusiasm, as we look to celebrate the past 20 years of football in Milton Keynes while also paving the way for a new era at the football club.

"This feels like an important milestone in the club's history and an opportunity for us all to review our brand identity. "As we continue to be focused on improving every aspect of our football club we want our supporters to be at the heart of any important decision-making affecting the club.

"So, take your time, review the designs and let us have your feedback. "We can assure supporters we will only evolve the club's brand and identity with the full support of our loyal fan base and key partners.". The Dons are currently 16th in the League Two table and will be back in action on Saturday afternoon, travelling to Valley Parade to take on Bradford.

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