Spurs seemingly don't want to be referred to as "Tottenham", the area of London in which they reside, in order to increase the global presence of the Tottenham Hotspur brand.
Broadcasters have started heeding the club's request, with Sky Sports describing Ange Postecoglou as the "Tottenham Hotspur Head Coach" during their coverage of Spurs' 1-0 win over Manchester United last weekend.
TOTTENHAM HOTSPUR have sensationally asked broadcasters not to refer to them as "Tottenham".
"They have requested that the club are primarily known as Tottenham Hotspur, with Spurs being the preferred short version.
An excerpt of it read: "Tottenham Hotspur have provided clarification regarding the club’s name.