Robert Irwin becomes the king of commercial TV as he carries I'm A Celebrity... Get Me Out Of Here! to ratings gold during season premiere

Robert Irwin becomes the king of commercial TV as he carries I'm A Celebrity... Get Me Out Of Here! to ratings gold during season premiere
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Robert Irwin becomes the king of commercial TV as he carries I'm A Celebrity... Get Me Out Of Here! to ratings gold during season premiere
Published: Jan, 20 2025 23:32

Robert Irwin has become the new king of commercial TV after carrying Network Ten's I'm a Celebrity...Get Me Out of Here to the top of the ratings on Sunday. The long-running survival show scored a massive national average audience of 905,000 in its season opener, hosted by Irwin and Julia Morris.

 [The long-running survival show scored a massive national average audience of 905,000 in the TV ratings in its season opener hosted by Irwin and Julia Morris . (Pictured)]
Image Credit: Mail Online [The long-running survival show scored a massive national average audience of 905,000 in the TV ratings in its season opener hosted by Irwin and Julia Morris . (Pictured)]

It convincingly beat Nine's coverage of the Australian Open which drew an audience average of 663,000 viewers. The national average for a TV show combines viewers watching free-to-air and on-demand from all regional areas and the five major metro centres.

 [A scene from Sunday's episode of I'm a Celebrity...Get Me Out of Here]
Image Credit: Mail Online [A scene from Sunday's episode of I'm a Celebrity...Get Me Out of Here]

Irwin, 21, has turned out to be ratings gold for the troubled Ten network. After making his debut on the show last year, I'm a Celebrity...saw a surge in the surge in the viewers, easily besting its performance in 2023. Robert Irwin has become the 'king' of commercial TV after Channel 10's I'm a Celebrity ...Get Me Out of Here trounced the competition on Sunday. (Pictured).

 [Last month Irwin teased he was looking to expand his role with the Channel 10 network]
Image Credit: Mail Online [Last month Irwin teased he was looking to expand his role with the Channel 10 network]

The long-running survival show scored a massive national average audience of 905,000 in the TV ratings in its season opener hosted by Irwin and Julia Morris . (Pictured). The conservationist has been making waves since and in June made history as the youngest star to nab a Gold Logie nomination.

Last month Irwin teased he was looking to expand his role with the Channel 10 network. He told TV Tonight he was getting to unveil an 'animal-related' series 'hopefully soon'. 'At this point, it's still a lot of finding out when that's going to work, putting all the puzzle pieces in place,' he told the outlet.

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