IT'S the beauty buff favourite that sent us all wild two years ago. And now The Ordinary is bringing back the viral Serum Foundation two years after discontinuing its make-up line. The Deciem-owned skincare brand’s “fan favourite” Serum Foundation is returning in its full 36 colour shade range due to a popular demand.
![[Makeup bag spilling cosmetics and accessories.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/female-hands-hold-makeup-bag-889723960.jpg?strip=all&w=960)
The beauty bag essential will be on sale from 21st February for just £6.40 - however, customers will have to be quick, as it's here for a limited time only. “The Ordinary foundations were discontinued in 2022, however, due to the community consistently asking for these formulations to return (yes, we saw all the comments), The Ordinary listened,” read a statement from Deciem.
![[The Ordinary serum foundation bottle.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/serum-foundation-ordinary-973610237.jpg?strip=all&w=542)
“Without community feedback, we would not have been able to grow Deciem and The Ordinary to what it is today – so these moments of giving back are fundamental to the brand.”. The Ordinary discontinued its foundations and concealers two years ago following the decision of its parent company Deciem to streamline its brand portfolio.
The Ordinary said in a post about the phase out that its make-up range had not garnered enough fans to make the cost of production worthwhile. The Ordinary’s Serum Foundation, which is ideal if you want to achieve that natural glow, can be purchased on the brand’s website.
It will also be available at four of The Ordinary’s free standing stores from March 2025. Engineered to spread easily and blend seamlessly, the serum-like formulation has a real-skin finish and is compatible with most primers. What's more, the high-spreadability formula offers a natural look and resists collecting in fine lines.
This formulation is designed to be suitable for all skin types and available in a range of 36 shades. According to the brand, the shades are divided into four categories:. Fabulous' Beauty Editor Tara Ledden has shared the do's and don'ts when it comes to beauty.
"No matter how much time and money you spend on your beauty routine, if you’re not getting the basics right, the rest is wasted. "There aren’t many non-negotiables, but these are the biggest beauty mistakes sabotaging your regime.". Each category is then classified further by a second digit from 0 to 4 to indicate depth within each category.
Finally, a letter is added to the shade code to identify the undertone:. P (Pink) and R (Red) indicate cool undertones, N indicates a Neutral tone and Y (Yellow) indicates a warm undertone. Three of the shades have an additional letter at the end which use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight.
S indicates silver highlights while G indicates gold highlights. Online, the bargain buy boasts an impressive 4.4-star rating, with some dubbing it the ''best foundation ever''. One fan of the beauty must-have said: ''The result is simply stunning. I have some hyperpigmentation, as well as freckles which are barely visible.
''I am happy to have gone out of my comfort zone and tried something new. Thank you The Ordinary!''. Someone else also had nothing but good things to say, writing: ''I bought this one and I LOVE it! It's exactly what I've been wanting - hydrating, thin, dewy, covers uneven skin tone and leaves skin looking soft - not laminated.
''AND! The best of all - it does not enhance the eye wrinkles! Another big reason why I stopped using concealer and other liquid products. Absolute gem!''. ''I bought this several months ago, and it was single-handedly THE best decision I ever made,'' a third was singing praises.