The Ordinary’s cult-favourite Serum Foundation is back (and just £6.40)

The Ordinary’s cult-favourite Serum Foundation is back (and just £6.40)
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The Ordinary’s cult-favourite Serum Foundation is back (and just £6.40)
Author: Lydia Wheatley
Published: Feb, 21 2025 07:01

Summary at a Glance

Boasting a moderate coverage without a heavy-makeup look, the serum-like formulation has a real-skin finish and is compatible with most primers for total ease of application.

A firm favourite of beauty lovers looking for a gorgeously lightweight finish on a budget, the Serum Foundation caused just as much of a stir with it’s discontinuation than with its coveted release thanks to its unique hydrating and dewy finish.

‘This Serum Foundation is based in water and well-studied silicones with high volatility (silicones that will evaporate), which gives an exceptionally smooth finish on the skin, leaving behind pigment without a heavy film.’.

After breaking our hearts by discontinuing the foundation back in 2022, The Ordinary listened to our pleas and decided to bring the cult formula back – and you can officially shop it online from today.

Another added: ‘I finally find a foundation that suits my skin tone, creates an exceptional finish and is stable enough to stay put for a full day.

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