The people asked, The Ordinary delivered. That’s right, everybody’s favourite Serum Foundation is officially back, and we’re extremely excited about it. After breaking our hearts by discontinuing the foundation back in 2022, The Ordinary listened to our pleas and decided to bring the cult formula back – and you can officially shop it online from today.
The brand has released its full 36-colour shade range to The Ordinary online, with each coming in at an extremely purse-friendly £6.40. If there’s one thing we’ll always get from The Ordinary, it’s quality formulas at ultra-affordable price tags.
The only catch is we don’t know how long it’ll be sticking around, but we can stock up now and bury our heads in the sand in the meantime. Snap up the fan favourite Serum Foundation again in a choice of 36 shades and enjoy a stunning veil of lightweight coverage once again. Boasting a moderate coverage without a heavy-makeup look, the serum-like formulation has a real-skin finish and is compatible with most primers for total ease of application.
A firm favourite of beauty lovers looking for a gorgeously lightweight finish on a budget, the Serum Foundation caused just as much of a stir with it’s discontinuation than with its coveted release thanks to its unique hydrating and dewy finish. In fact, shoppers were raging: ‘Why on earth is this being discontinued! It seems every time I find something that works and is completely flawless on my skin, some “genius” sits behind a desk and says “let’s discontinue this product!” It is infuriating! I get stopped in the street and asked daily what I use on my skin and it is literally this.’.
Another added: ‘I finally find a foundation that suits my skin tone, creates an exceptional finish and is stable enough to stay put for a full day. And what happens? Only weeks after my new discovery a bomb shell hits and I find the product has been discontinued.’.
But shoppers need rage no more, as you can again shop the foundation here. Boasting a moderate coverage without a heavy-makeup look, the serum-like formulation has a real-skin finish and is compatible with most primers for total ease of application. Boasting a silky, high-spreadability suspension system, the lightweight foundation offers a natural look that masks imperfections but doesn’t crease or settle into fine lines, instead leaving a your-skin-but-better look.
Deciem told us: ‘As a brand, our mission is to relaunch a serum foundation that’s purely about pigment. ‘This Serum Foundation is based in water and well-studied silicones with high volatility (silicones that will evaporate), which gives an exceptionally smooth finish on the skin, leaving behind pigment without a heavy film.’.
Need more convincing that this foundation is a must-have?. Amassing hundreds of five-star reviews from users who write, loudly, that ‘NOTHING LIVES UP TO THIS FOUNDATION’, it’s clear to see The Ordinary made the right choice in bringing it back. ‘I bought this several months ago, and it was single-handedly THE best decision I ever made. The wear of this foundation is comparable to my Giorgio Armani luminous silk foundation BUT EVEN BETTER.’ Raved one five-star reviewer.
‘The finish of this foundation is beautiful, it’s hydrating so it gives a soft radiance to the skin that can be sheered out for light coverage or layered for medium coverage.’. Ready to grab the cult favourite for yourself? Snap one up now (before it’s gone again!).
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