“The Ordinary foundations were discontinued in 2022, however, due to the community consistently asking for these formulations to return (yes, we saw all the comments), The Ordinary listened,” read a statement from Deciem.
The Ordinary discontinued its foundations and concealers two years ago following the decision of its parent company Deciem to streamline its brand portfolio.
The Deciem-owned skincare brand’s “fan favourite” Serum Foundation is returning in its full 36 colour shade range due to a popular demand.
And now The Ordinary is bringing back the viral Serum Foundation two years after discontinuing its make-up line.
The Ordinary’s Serum Foundation, which is ideal if you want to achieve that natural glow, can be purchased on the brand’s website.
