TOTTENHAM HOTSPUR have sensationally asked broadcasters not to refer to them as "Tottenham". For decades, broadcasters of the north Londoners' matches have referred to the club as "Tottenham". But in an email to TV rights holders around the world, Spurs have asked to be referred to by their full name.
![[Exterior of Tottenham Hotspur Stadium showing a match preview on a large screen.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/editorial-use-no-use-unauthorised-972530466.jpg?strip=all&w=960)
Broadcasters received the email, details of which have been made public by The Athletic, on February 10. The communication was titled: "Tottenham Hotspur Naming Update.". An excerpt of it read: "Tottenham Hotspur have provided clarification regarding the club’s name.
![[Empty Tottenham Hotspur Stadium before a match.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/2025-general-view-inside-stadium-972540986.jpg?strip=all&w=960)
"They have requested that the club are primarily known as Tottenham Hotspur, with Spurs being the preferred short version. "The club have requested that they are not referred to as Tottenham.”. Not being referred to as "Tottenham" has actually been the club's stance since 2011.
![[Tottenham Hotspur players celebrating a goal.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/tottenham-hotspurs-james-maddison-celebrates-972883850.jpg?strip=all&w=960)
And they felt it necessary to remind broadcasters of it following a refresh of their brand guidelines after Christmas. JOIN SUN VEGAS: GET £50 BONUS. Spurs seemingly don't want to be referred to as "Tottenham", the area of London in which they reside, in order to increase the global presence of the Tottenham Hotspur brand.
Broadcasters have started heeding the club's request, with Sky Sports describing Ange Postecoglou as the "Tottenham Hotspur Head Coach" during their coverage of Spurs' 1-0 win over Manchester United last weekend. Additionally, when the team's starting XI was displayed on the screen it said "Spurs" at the top.
