A'ja Wilson's release of Nike shoe, apparel collection shows growth and interest in women's sports A’ja Wilson has come to realize what is delayed is not always denied.
Wilson’s “A-One” is important for women’s sports, but it's also important for sports in general, said Joe Favorito, a longtime sports marketing executive and professor at Columbia University.
Wilson's shoe deal comes about after Clark signed the richest sponsorship contract for a women's basketball player in history last April worth $28 million over eight years.
The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina, where she helped lead the South Carolina Gamecocks to their first national championship in 2017 and had her college jersey retired on Sunday.
Many in the women's sports world wondered what has taken so long for Wilson to get her own shoe deal.
