Aldi celebrates ‘best Christmas ever’ with sales of £1.6bn
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Britain’s fourth-biggest grocer says crucial holiday period performance boosted by 12% surge in premium range sales. Aldi has reported its “best Christmas ever” after Britain’s fourth-biggest grocer said it made sales of more than £1.6bn in the four weeks to Christmas Eve, thanks in part to shoppers trading up to its premium range.
The supermarket chain said total sales for the crucial holiday period increased by 3.4% year-on-year, helped by a 12% increase in sales of its Specially Selected own-label products. The German-owned retailer’s annual sales growth was slower than the 8% it recorded during Christmas in 2023, but it was still a consecutive record year for sales during the period.
The last three months of the year are known of as the “golden quarter” in the retail industry as households go on a spending spree for presents and food. Aldi said that Monday 23 December 2024 was its busiest ever trading day, with 3 million customers visiting. Its previous busiest day was Friday 22 December the year before.
It came after its fellow German-owned rival, Lidl, also reported record Christmas sales of more than £1bn. Lidl sales rose by 7% for the period, albeit after it increased its floor space by 3%. The two German chains have changed British spending habits by emphasising lower prices over extensive choice.
Aldi, with more than 45,000 staff across 1,020 stores, overtook Morrisons in 2022 to become the fourth largest grocer by market share, and it now has 10.3% of UK spending, according to data company Kantar. Aldi has claimed that it has overtaken the No 3 supermarket Asda in terms of shopper numbers, although Kantar data suggests it is two percentage points behind in spending terms.
