Alicia Douvall's incredible transformation: Glamour model who spent £1m on 400 plastic surgeries and bedded Simon Cowell is now the proud head of a natural beauty empire
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Alicia Douvall has had more than 400 cosmetic procedures totalling to a self-estimated £1 million, but the former glamour model has had a jaw-dropping metamorphosis in recent years. In the early noughties Alicia was never far away from a headline and a wild party, known for her string of celeb boyfriends and her constant cycle of surgeries.
![[After 18 boob jobs, 11 nose jobs and bum implants Alicia gave up going under the knife and over the past decade has built a succesful skincare brand with her daughter Georgia (pictured)]](https://i.dailymail.co.uk/1s/2025/01/08/09/93861577-14259521-image-a-8_1736329714225.jpg)
But after 18 boob jobs, 11 nose tweaks, bum implants and even having her ribs shaved down Alicia gave up going under the knife and over the past decade has built a succesful skincare brand, centered, ironically enough, around the ethos of natural anti-aging.
![[In the early noughties Alicia was never far away from a headline and a celeb party, known for her string of celeb boyfriends and her constant cycle of surgeries]](https://i.dailymail.co.uk/1s/2025/01/08/09/93861213-14259521-image-m-17_1736330238715.jpg)
It's quite the pivot for Alicia, now 45 and a mother of two, whose previous life ambition was to have the biggest boobs in Britain. As a youngster, she idolised Cindy Jackson, the 'human Barbie' who holds the Guinness world record for cosmetic surgery.
![[By the late 1990s she was a Page 3 girl, modelling for magazines and presenting on Playboy TV and earning £5000 a week before later entering the realms of reality TV (pictured on Celebrity Big Brother in 2015)]](https://i.dailymail.co.uk/1s/2025/01/08/09/93861209-14259521-image-m-18_1736330323832.jpg)
Born Sarah Howes (she changed her name to one more suited to glamour modelling), her father was a self-made millionaire and Tory councillor and she attended the prestigious Springfield Park School, Horsham, West Sussex. But Alicia has admitted being sent to boarding school aged nine was the start of her issues with self-confidence and an obsession with her looks.
![[Her romantic dalliances and subsequent kiss and tell stories with the likes of Simon Cowell, Mick Hucknall, P Diddy and Mickey Rourke also helped land her in the papers on a weekly basis (pictured in 2009)]](https://i.dailymail.co.uk/1s/2025/01/08/10/93861207-14259521-Her_romantic_dalliances_and_subsequent_kiss_and_tell_stories_wit-m-25_1736330780240.jpg)
Alicia Douvall has had more than 400 cosmetic procedures totalling to a self-estimated £1 million, but the former glamour model has had a jaw-dropping metamorphosis in recent years (pictured in 2006 on Love Island). After 18 boob jobs, 11 nose jobs and bum implants Alicia gave up going under the knife and over the past decade has built a succesful skincare brand with her daughter Georgia (pictured).
![[At the height of her fame Alicia was addicted to cosmetic surgery, at one point having an enhancement every week (pictured in 2015)]](https://i.dailymail.co.uk/1s/2025/01/08/10/93861593-14259521-image-m-20_1736330423991.jpg)
