While companies like Dove wanted to bring little girls confidence, and some saw celebrities reprise old roles, and others wanted to provide Americans with a good chuckle, like Little Caesar's, which saw Eugene Levy's eyebrows fly off.
All the Super Bowl 2025 commercials: Celebs battle it out to star in coveted $8million ads during the game Outside of the big game and the famed halftime show, the other big attraction of the Super Bowl is its famously expensive advertisement breaks where big-named companies bring their A-game to wow viewers.
Other companies, like Dove, wanted to spread heartwarming messages like keeping girls confidence, while some saw celebrities reprise old roles, and a few wanted to provide Americans with a good chuckle.
Matthew McConaughey, Martha Stewart, and Charli XCX paired up with Uber Eats] Some - like McConaughey and Malone - even appear in multiple ads as the stars were booked and busy.
Mark Evans, an executive vice president of sales at Fox Sports, said Super Bowl ads are 'not like any other thing' and it's the 'only place where you can aggregate legitimate scale with one commercial'.
