Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps

Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps
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Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps
Author: Dee-Ann Durbin,Mae Anderson and Wyatte Grantham-Philips
Published: Feb, 09 2025 15:22

Summary at a Glance

Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America could use a brief diversion.

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business.

Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, said this was a complicated Super Bowl for advertisers.

Some of the roughly 80 Super Bowl ads spots cost a record $8 million for 30 seconds this year.

Budweiser brings back its Clydesdales for its Super Bowl ad, including a foal that wants to join the delivery team.

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