Allstate CEO Tom Wilson faces MAGA backlash following bizarre Sugar Bowl ad in the wake of New Orleans attack
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Allstate’s CEO brazenly declared that the US has an ‘addiction to divisiveness’ 24 hours after Shamsud-Din Jabbar murdered 14 people on Bourbon Street during the Sugar Bowl. The CEO of Allstate Tom Wilson has been heavily criticized after featuring in a bizarre advert played at the Sugar Bowl in the wake of the New Year’s Day terror attack in New Orleans.
![[Fans leave the New Orleans Caesars Superdome after the Sugar Bowl NCAA college football playoff game on Thursday]](https://static.independent.co.uk/2025/01/03/05/AP25003051902029.jpg)
The highly-anticipated college football fixture, which saw the Notre Dame Fighting Irish defeat the Georgia Bulldogs, was postponed by 20 hours after Shamsud-Din Jabbar killed 14 people after ramming a truck into a crowd of revellers on Bourbon Street on Wednesday morning.
“Welcome to the Allstate Sugar Bowl,” said the insurance executive, whose company sponsors the event. “Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families.”. Wilson continued: “We also need to be stronger together by overcoming an addiction to divisiveness and negativity. Join Allstate working in local communities all across America to amplify the positive, increase trust, and accept peoples’ imperfections and differences. Together we win.”.
The Allstate chief executive ignited a storm of backlash on X from MAGA supporters following his remarks. “Wtf is wrong with this guy,” wrote Elon Musk, Tesla CEO and President-elect Donald Trump’s incoming head of the Department of Government Efficiency.
Charlie Kirk, founder of conservative youth not-for-profit, Turning Point USA, added: “A jihadist killed and maimed dozens of innocent Americans in a hate-fueled rampage, and the CEO of Allstate thinks Americans watching the Sugar Bowl need a lecture from him on overcoming ‘an addiction to divisiveness and negativity?’ Absolutely not.”.
