Sugar Bowl sponsor Allstate faces boycott threats over CEO's remarks in wake of New Orleans attack
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Allstate insurance is facing boycott threats on social media after CEO and chairman Tom Wilson's controversial advice to Americans in the wake of Wednesday's terror attack in New Orleans. Wilson addressed the Superdome crowd and ESPN's television audience prior to kickoff at Thursday's Allstate Sugar Bowl – a College Football Playoff quarterfinal postponed one day by the terrorist attack that killed 14 and injured more than 30 in the French Quarter early New Year's Day.
![[To many, Wilson's comments were insufficient in the wake of such a terrorist attack]](https://i.dailymail.co.uk/1s/2025/01/03/13/93709691-14247099-image-a-4_1735910516441.jpg)
'Welcome to the Allstate Sugar Bowl,' Wilson began in a pre-recorded clip before Notre Dame's win over second-seeded Georgia. 'Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families.'. 'We also need to be stronger together by overcoming an addiction to divisiveness and negativity. Join Allstate working in local communities all across America to amplify the positive, increase trust, and accept peoples' imperfections and differences. Together we win.'.
![[Sean Davis, the CEO of The Federalist, was among many conservatives to condemn Wilson]](https://i.dailymail.co.uk/1s/2025/01/03/13/93709693-14247099-image-a-6_1735910526588.jpg)
According to the FBI, Wednesday's terror attack was carried out by 42-year-old US citizen and 13-year Army veteran Shamsud-Din Jabbar, who rammed his truck into a crowd on Bourbon Street before being killed in a firefight with police at around 3:15am. Jabbar's truck reportedly carried an ISIS flag.
To many, Wilson's comments were insufficient in the wake of such a terrorist attack. What's more, many leading conservative voices are urging followers to cancel Allstate. College football fans were not happy with the message from Wilson before the Sugar Bowl.
![[Austin's self-described 'favorite injury lawyer' echoed a criticism of the insurance industry]](https://i.dailymail.co.uk/1s/2025/01/03/13/93709679-14247099-image-a-7_1735910662451.jpg)
