Almost one in five UK adults expect to run out of money for January – by today
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More than half of adults who expect to run out of money in January will have used up all their monthly income by January 15, research indicates. More than half of adults who expect to run out of money in January will have used up all their monthly income by this week, a survey indicates.
A third (32 per cent) of UK adults expect to run short of cash before the end of January, according to financial insights provider Intuit Credit Karma. Among this group, 53 per cent anticipate they will have spent up by January 15. With the strain of Christmas shopping and winter bills to pay for, some may be pushed into debt. With December wages often being paid early, January can be a month when people need to stretch their pay out for longer.
A similar study last year put January 20 2024 as the tipping point when people would start relying funds other than their income to make it until the next payday. A quarter (23 per cent) of people in the latest survey said that they had spent more during the most recent festive season than in previous years.
Intuit Credit Karma said its own analysis indicates that the most popular date to apply for credit products last year was January 4. Three in 10 (29 per cent) people said they will avoid socialising in January, to help their finances, rising to 38 per cent of 35 to 54-year-olds. Some people surveyed said they were also still paying off costs from previous Christmas periods in addition to their spending in 2024.
Akansha Nath, general manager (international) at Intuit Credit Karma said: “Many people enter January with stretched budgets, making it a good time to consider a budget planning tool, consolidate debt, or take advantage of interest-free balance transfer offers.”.
