I went to Davos Way, Skegness to find what Brits really care about as elite gather in Switzerland – it was surprising
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The world’s richest and most powerful people gather at the sleepy Alpine village of Davos in Switzerland this week for the World Economic Forum. Their aim? To save the world — but the real world could not be further away from this annual chin-stroking session for the global elite.
![[Group photo of people at the Sun Economic Forum in Skegness.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/TM-21-01-Davos-Way_GRAPHIC-1.jpg?strip=all&w=960)
So The Sun headed to Davos Way in Skegness for our own Sun Economic Forum to get to the heart of what REALLY matters to you. Local pub, The Welcome Inn, hosted our gathering of six typical British businesses for a debate about the challenges facing the economy and the answers to the Government’s quest for growth.
![[Sun Business Editor Ashley Armstrong speaking with two business leaders.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/2025-sun-business-editor-ashley-965558444.jpg?strip=all&w=960)
Although PM Keir Starmer isn’t going to Davos, Business Secretary Jonathan Reynolds and Chancellor Rachel Reeves are jetting in today to promote the UK’s “connectivity, openness and opportunity”. We’re getting hammered. We’ve had to let restaurant staff go. And once I heard about the Employment Rights Bill I stopped hiring staff, because I could hire someone and then day two they go off on sick.
![[Sun Business Editor Ashley Armstrong meeting with business leaders at the Davos Way, Skegness event.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/2025-sun-business-editor-ashley-965559621.jpg?strip=all&w=960)
But according to our forum of pub landlandy, construction firm, Grimsby seafood provider, local distiller and banking upstart and London cabbie, the Government’s lack of understanding is cutting off opportunities. “They simply don’t understand business”, Abbie Marshall, a landlady and restaurant owner, said of the Government.
![[Davos, Switzerland, with snow-capped mountains in the background.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/wef-annual-meetin-photo-fabrice-964949098.jpg?strip=all&w=960)
