Apple Intelligence isn't hugely important, says an iPhone user survey done too early

Apple Intelligence isn't hugely important, says an iPhone user survey done too early
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Apple Intelligence isn't hugely important, says an iPhone user survey done too early
Author: news@appleinsider.com (Malcolm Owen)
Published: Dec, 16 2024 17:41

Summary at a Glance

Compared to AI features on Samsung devices, only 15.4% of Apple Intelligence users said Apple's version was better than Galaxy AI, while 5.9% said the opposite was true.

The addition of AI features like Apple Intelligence are not impressive to consumers, a survey of Apple and Samsung smartphone owners claims, but the timing of the survey may have skewed the results.

By contrast, a mere 5.9% of Samsung users said that Galaxy AI was very valuable, 7.1% said it was somewhat valuable, and 87% said it was not very valuable or offered little to no value.

When asked if AI features currently add "significant value" to their experience, approximately 73% of respondents said they either cared more about other features or that they added "little to no value.".

Apple Intelligence is Apple's main feature set in iOS 18, but it's not the only company to include AI features in its devices.

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