More than four million people in the UK using Samsung Galaxy AI tools, firm says
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More than four million people in the UK are now using Samsung’s Galaxy AI tools, the tech giant has said. The phone maker first introduced its suite of generative AI tools a year ago, including note-taking and proofreading capabilities, as well as transcription and translation told and new photo editing features.
The company has previously claimed it saw a more than 40% spike in the number of people switching to Samsung from Apple in the UK after launching Galaxy AI, as Apple’s own AI tools did not launch in the UK until December last year. And at the CES technology show in Las Vegas, the Korean firm announced it was expanding Galaxy AI compatibility to two of its new laptops, as well as unveiling a range of new AI features for its TVs – known as Vision AI – and other smart home devices.
Annika Bizon, director of marketing and omnichannel, and head of Ireland MX division, Samsung UK and Ireland, said the company wanted to “cut through the hype and sea of AI sameness” by offering AI tools that are “simple, accessible and offer real-life benefit”.
Since Samsung’s Galaxy AI launch in January, both Google and Apple have begun rolling out similar suites of new tools, as the biggest phone makers battle to make their AI-enhanced devices stand out, and establish themselves as the market leader in this new and rapidly growing segment of the market.
