Leaked memo may have revealed Apple's top two AI priorities in 2025
Leaked memo may have revealed Apple's top two AI priorities in 2025
Share:
Catching up. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. We've seen Apple Intelligence launched with a whole lot of hype over the last 12 months, and it seems there's a lot more to come in this area – with a newly leaked memo revealing Apple's top two AI priorities for the rest of 2025.
![[An iPhone on a blue-green background showing Siri]](https://cdn.mos.cms.futurecdn.net/iatzvqDzCxURtG8x9KtJxe-320-80.jpg)
The memo was reported in an article by Bloomberg (via 9to5Mac), which states that highly rated Apple executive Kim Vorrath has been moved to the AI division with the task of "whipping artificial intelligence and Siri into shape". John Giannandrea, Apple’s head of AI, announced the news in an internal memo that also apparently reveals two key goals for the division in the coming months: improving the Siri digital assistant and building better in-house AI models.
![[David Nield]](https://vanilla.futurecdn.net/cyclingnews/media/img/missing-image.svg)
There is an acknowledgement that Apple is still some way behind when it comes to AI. We've just seen the AI-packed Galaxy S25 phones launched by Samsung, while Google is pushing its advanced Gemini AI into just about all of its apps and devices. The two aims reportedly highlighted by Giannandrea make sense. Siri was ahead of its time when it made its debut back in 2011, but since then its been overtaken by its rivals – and it's an Apple product that users often complain about.
-0-15-screenshot-xl.jpg)
