Apple has seemingly resumed advertising on X. Apple is once again running ads on the social media platform X, after the company previously stopped all advertising on the website due to the presence of objectionable content on it.
Apple's initial decision to pause X advertising was made due to concerns regarding some of the statements and comments made by the platform's CEO, Elon Musk, particularly because he promoted and interacted with an arguably hateful post directed towards the Jewish community in the United States.
Though Apple maintains a presence on X via its official accounts, and through the accounts of its executives, it remains to be seen whether or not the iPhone maker will increase or decrease its advertising efforts on the platform, or if it will revert to its previous position.
Musk was reportedly present during some of these interactions, so it's possible that there were discussions of resuming advertising on X. Tim Cook already has an established strategy for dealing with Donald Trump, where conversations typically focus on a singular issue that affects Apple.
Advertising on X, with the associated implications and consequences, is likely significant enough for Apple and Tim Cook to overlook some of Musk's arguably questionable antics.
