Asos to shut US warehouse amid turnaround efforts Online fashion firm Asos has revealed plans to close its US warehouse in Georgia as part of an ongoing turnaround.
The group added the changes will “offer Asos’s US customers an enhanced product offering, including a broader assortment and faster speed to market of the best and most exciting product, while offering competitive delivery speeds and lowering the total fulfilment cost per order”.
“Asos remains excited about the opportunity in the US market and believes that its new operating model will better serve its US customer base, while generating a better return on investment,” it said.
The group said it will “mothball” its distribution centre in Atlanta and sell the site, instead handling US orders from its warehouse in Barnsley, South Yorkshire, as well as a smaller, “more flexible” local site in the US.
Asos said: “Having successfully transformed the US into a profitable market over 2023-24, Asos sees further opportunity to re-invest in the areas that matter most to its customers by optimising its global distribution model.”.
