Boxing Day sales: crowds flock to stores around Australia in search of bargains

Share:
Boxing Day sales: crowds flock to stores around Australia in search of bargains
Author: Australian Associated Press
Published: Dec, 26 2024 04:17

Shoppers expected to splurge on homewares and beauty products, with retail spending projected to top $1.3bn on Boxing Day. Shoppers have flooded stores to make the most of Boxing Day bargains. Australians are projected to spend $1.3bn on Boxing Day and a further $2.4bn during the last days of December, Australian Retailers Association and Roy Morgan research shows.

Around a million customers were expected to pass through David Jones’s website and stores alone. Crowds were “absolutely pumping” at the nation’s biggest retail mall at Chadstone, in Melbourne’s east, ARA spokesperson Alexandra Keefe said. “Really positive signs, really busy out there and just a very encouraging Boxing Day sales period,” she told AAP.

The end-of-year sales period was becoming increasingly important for retailers, with Black Friday and Cyber Monday shopping contributing ever-larger shares of revenue. More and more shoppers were holding out for a bargain during the festive season as cost-of-living pressures continued to weigh households down.

With Christmas gift giving in the rear-view, Boxing Day sales gave customers a chance to splurge on themselves. “So items for the home and garden but also those personal luxury items like beauty, tech and digital are likely going to be very popular,” Keefe said.

Share:

More for You

Top Followed