Mad About The Boy director Michael Morris - the first male director to step into the franchise - told Sky News: "When you see Bridget, you realize how many, how few characters there are in film that are just unapologetically human.
Digging down into Bridget's enduring appeal, Angela McRobbie, Professor of Cultural Studies at Goldsmiths University of London, told Sky News the character's timely merging of political and popular culture sent out a positive message to young women in the 90s and early 2000s.
Emotional intelligence coach and Bridget Jones fan Miriam Bross told Sky News she can see why Bridget has been described as "feminist Marmite".
"The figure of Bridget Jones, both in writing and then in film represented a new kind of young woman who had been to university, who knew her Jane Austen, and who knew a little bit about feminism.
A "verbally incontinent spinster, who smokes like a chimney, drinks like a fish and dresses like her mother" - not an auspicious introduction to Bridget Rose Jones, but accurate.
