Brits are ditching Spain for cheap holidays in favour of 'affordable' destination Spain and the Canary Islands have traditionally been the preferred destinations for those seeking winter sun, boasting a combination of warm weather and family-friendly resorts.
With escalating costs, capacity issues and protests against mass tourism in Spain, locations like Egypt and Tunisia are becoming appealing for those wanting to save on winter sun holidays.
"We also see quite often new customers who have less income but still want to travel, and they have a budget of €1,000/£800 per vacation.
However, increasing prices are causing budget-conscious travellers to explore other options, with North Africa emerging as a favoured alternative, says travel giant TUI.
For tourists mindful of their spending, affordability is crucial, and Ebel points out a growing group of travellers operating within a limited budget.