Cadbury dropped from prestigious royal warrant list for first time in 170 years
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Cadbury, a favourite chocolate brand of the late Queen Elizabeth II, has been stripped of its Royal Warrant for the first time in over 170 years. It appears that King Charles may not share the same affinity with the purple-packaged chocolate, with its removal from the list suggesting Cadbury won’t be stocked for members of the Royal Family.
According to a list published by Buckingham Palace’s Royal Warrant Holders Association, the brand is among almost 100 others removed in the latest update. Marking another blow to Cadbury owners, Mondelēz UK, it means the brand won’t be able to use the Royal Arms logo on its packaging going forward.
According to the Mail Online, brands that had their royal warrant stripped were informed by letter and will have 12 months to remove the branding from their packages. Cadbury has issued a response following the recent news: “Ours is a much-loved brand that has been a part of British life for generations and remains the nation's favourite chocolate.".
The spokesperson continued: "While we are disappointed to be one of hundreds of other businesses and brands in the UK not to have a new warrant awarded, we are proud to have previously held one and we fully respect the decision.”. The Royal Warrant is an accolade awarded to people and brands that regularly provide services and goods to the royal household. There are currently around 800 warrant holders in the country, and grantees hold the warrant for up to five years before they need to reapply.
