Cadbury makes big change for Easter following Quality Street
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CADBURY has made a major change for Easter following in the footsteps of Quality Street. The chocolate giant has introduced paper packaging on some of its new treats set to hit shelves for the seasonal holiday. The Easter Favourites Pouch contains Cadbury Mini Eggs, Cadbury Creme Eggs and Mini Cadbury Dairy Milk Eggs.
![[Cadbury Easter Favourites 335g pouch: Mini eggs, Creme Eggs, and Dairy Milk egg.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/Cadbury-Favourites-Pouch-_-Retailers-Nationwide-_-7.45-.jpeg?strip=all&w=960)
The 335g bag is designed for sharing and Easter egg hunts, Cadbury said. The RRP (recommended retail price) is £7.45 but retailers can set their own prices, and currently they are priced at £5.50 at Ocado and Iceland and £5.25 at Tesco. Prices can change regularly and items can go on offer, especially in the run up to Easter Sunday, which is on April 20 this year, so it's always worth shopping around.
It follows a similar move by fellow chocolate maker Nestle. The first ever paper Quality Street tubs hit shelves in a trial at 60 Tesco stores over Christmas. The iconic chocolate brand said it would gauge the popularity of the product during the trial.
It's not the first time Nestle has shaken up Quality Street packaging to make the festive favourites easier to recycle. It started using waxed paper wrappers for the chocolates in October 2022. But shoppers were left disappointed that the brightly coloured plastic and foil ones were ditched the 86-year-old.
