UK store announces early arrival of beloved Easter chocolate as baffled shoppers rage over 'outrageous' price tag
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A UK store has left shoppers confused after it began promoting a range of Easter sweet treats - weeks before Christmas Day. This time of year, shoppers usually make a beeline for the mince pies, cream liqueur, and tubs of Roses that line the shelves at grocery stores across the country.
![[Taking to X (formerly Twitter ), one person posted a picture of a set of supermarket shelves stocked with Easter treats ranging from Mini eggs products to Creme eggs and Milky Bar and Smarties hollow chocolate eggs with the caption: 'He's not even been born yet']](https://i.dailymail.co.uk/1s/2024/12/24/16/93459775-14186123-image-a-46_1735059599707.jpg)
Preparations for Easter don't start until much later but that doesn't seem to have stopped bugdet shop B&M from advertising Cadbury's Mini eggs months before the festival is celebrated in April. Bags of Cadbury's Mini eggs were put on display at B&M on December 10 - but it didn't take long for chocolate lovers to note that 'we still have Xmas, New Years and Valentines' to go before Easter.
![[Fans of the sugar coated candies have gone wild after one shopper spotted a huge bag of the Easter treats in a B&M store - but many are less pleased by the £14 price tag]](https://i.dailymail.co.uk/1s/2024/12/12/15/93083053-14186123-image-a-10_1734016067328.jpg)
Instagram page UKnewestfood announced the availability of the product on social media, sharing a snap of the huge one kg-bag of chocolate and declaring the advent of 'Eastermas'. 'Mini Eggs 1kg bags are back!! Merry Eastermas. Out now for £14 at B&M,' they added.
When images of Easter treats started to appear elsewhere online, chocolate lovers didn't hesitate to share their views on the early arrival. Taking to X (formerly Twitter), one person posted a picture of a set of supermarket shelves stocked with Easter treats ranging from Mini eggs products to Creme eggs and Milky Bar and Smarties hollow chocolate eggs with the caption: 'He's not even been born yet'.
