The bill would in part disable addictive platform features for minors, ban targeted advertising to minors and data collection without their consent and give parents and children an option to delete their information from social media platforms.
"A lot of the harm comes from the immersive experience where users keep getting pulled back in," said Amina Fazlullah, head of tech policy advocacy at Common Sense Media, which provides entertainment and tech recommendations for families.
In a December letter to the Federal Trade Commission, the association wrote: "(It) is not surprising that many Americans, including our youngest and most vulnerable, are seeking social connection with some turning to AI chatbots to fill that need.".
While developers argue these chatbots combat loneliness and enhance social skills in a safe environment, advocacy groups are pushing back.
"Replika exploits human vulnerability through deceptive advertising and manipulative design," said Ava Smithing, advocacy and operations director at the Young People's Alliance.