Cheapest supermarket 2024 revealed where shoppers could save £393 a year, according to Which?

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Cheapest supermarket 2024 revealed where shoppers could save £393 a year, according to Which?
Author: Adele Cooke
Published: Jan, 06 2025 00:01

THE UK’s cheapest supermarket for 2024 has been named - and it could save you £393 a year. Consumer group Which? compared the price of thousands of products from eight supermarkets for a year. Aldi has beaten rivals Lidl and Asda to be named the cheapest supermarket of 2024, Which? said.

 [Aldi has beaten rival Lidl to be named the cheapest supermarket of 2024]
Image Credit: The Sun [Aldi has beaten rival Lidl to be named the cheapest supermarket of 2024]

The budget supermarket beat rivals for all 12 months of the year. The research found that shoppers who stocked up at the discounter would have saved £393 a year compared to the most expensive alternative. The results for December showed that a shopping list of 56 groceries cost £100.29 on average at Aldi.

Lidl was just behind, as it was for every month last year. A shop cost £101.48 at the supermarket with its loyalty scheme - making it £1.19 more expensive than Aldi. Those who have not yet signed up to Lidl Plus would pay £101.56 for the same groceries, £1.27 more than Aldi.

Meanwhile, Waitrose was the most expensive supermarket every month of the past year. Filling up your trolley at the supermarket in December would have set you back £129.83 - £29.54 more than at Aldi. The list included both branded and own-brand items such as Birds Eye Peas, Hovis bread, milk and butter.

The analysis included special offer prices and loyalty prices where applicable but did not take into account multibuys. Which? said as there are restrictions on who can access loyalty prices, it will only endorse the supermarket which has the lowest prices which are available to all customers.

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