The cheapest supermarket of 2024 has been named – and it’s not Lidl
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The list of 56 items analysed included both branded and own-brand items, such as peas, bread, milk and butter. The cheapest supermarket in 2024 has been revealed by consumer website Which?. Using an independent price comparison website, the research tracked thousands of grocery prices across eight of the UK’s biggest supermarkets – Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco, and Waitrose – to find out how much each shop was charging for everyday items throughout the year.
And the winner is.. Aldi. The German discounter beat its supermarket rival Lidl as the cheapest. The results showed a December shopping list of 56 groceries cost £100.29 on average at Aldi. Lidl came a close second, with the same shopping list costing £1.19 more (£101.48) with the supermarket’s loyalty scheme Lidl Plus, and £1.27 more (£101.56) without.
Lidl also remained in second place behind Aldi as the cheapest supermarket for smaller shops throughout the year. The results published on Sunday showed Aldi remained the cheapest supermarket in all 12 months of the year for a smaller shopping list of 56 groceries – including staples such as milk, butter, and bread.
According to the study, shoppers who stocked up at store saved an average of £393 over the course of the year, compared with those who shopped at Waitrose – the most expensive alternative. Harry Rose, editor of Which? magazine, said: “Our research shows Aldi has retained its crown as the UK’s cheapest supermarket in 2024.