Dating apps prepare to launch AI features to help users find love
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Announcement of digital assistant to help users improve profiles and find matches comes after fall in UK usage. Fed up with writing dating profiles? Or sick and tired of swiping? Dating apps not really doing it for you? Let a digital sidekick take the strain.
While user fatigue might be setting in – reports suggest a notable decline in usage – the world’s biggest online dating company is launching an AI assistant that it claims will “transform” online dating. Match Group, the technology company with the world’s largest portfolio of dating platforms, has announced it is increasing investment in artificial intelligence with new products coming in March 2025.
An as yet unnamed AI assistant will act like a digital wingman, performing core dating tasks such as selecting the photos it calculates will garner you the most responses while recommending what prompts and information to put in your bio. It will also help you choose the perfect partner.
The AI will conduct a spoken interview with you to establish what you want to get out of your dating experience, and will suggest what messages to send to people it matches you with based on their interests. The company has also said that AI will provide “effective coaching for struggling users”, which will include tips for users who are failing to get matches about how to attract more attention to their profile.
