Dragons' Den viewers are left baffled by 'wild scenes' as Sara Davies invests £50,000 in a football shirt business - despite the entrepreneur knowing 'none of his numbers'
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Dragons' Den viewers were left scratching their heads after Sara Davies invested in a football shirt mystery box business this evening - despite the founder making a 'dog's dinner' of his numbers. Co-founder and AFC Wimbledon supporter Alex Street went on the BBC show hoping to get a £50,000 investment for a 10 per cent equity share of his company, Mystery Jersey King.
![[Co-founder and AFC Wimbledon supporter Alex Street (pictured) went on the BBC show hoping to get a £50,000 investment for a 10 per cent equity share of his company, Mystery Jersey King]](https://i.dailymail.co.uk/1s/2025/01/16/22/94190053-14293919-image-a-56_1737066879924.jpg)
The business works via a subscription service, costing £29.99 a month including delivery, where they send football fans one mystery shirt every month which can come from anywhere in the world. He said that this allows them to build up their collection of jerseys while offering the chance to bag themselves new tops at a discounted rate.
![[The business works via a subscription service, costing £29.99 a month including delivery, where they send football fans one mystery shirt every month which can come from anywhere in the world]](https://i.dailymail.co.uk/1s/2025/01/16/22/94190059-14293919-image-a-57_1737066883411.jpg)
He started the business alongside Jamie King in lockdown when they were placed on furlough and had more time on their hands. The duo shortly moved to an office in the same year they launched and now have four full-time staff. Alex said that they have since built up more than £1million of sales revenue, before giving each of the Dragons a mystery box of their own, which they all seemed to enjoy.
Sara excitedly said: 'My kids would love this. I can see it, it's brilliant.' However, she seemed far from impressed when Alex could not answer many of her questions. The businessman, who recently lost his father, said that they currently have 700 subscribers, meaning they bring in just shy of £21,000 a month.
