E3 organisers are back with a new games convention called iicon Rather than try to rebuild E3, the ESA has created an entirely different event to bring the games industry together every year; one that’s not open to the public.
Nintendo of America president Doug Bowser, who also serves as the ESA’s chairman of the board, adds, ‘It’s a natural role for ESA to host and support an event that fosters an open exchange of new ideas with our peer industry leaders.
At the time, E3 organisers the Entertainment Software Association (ESA) made some vague comments about trying to get it started again but with the Summer Game Fest increasingly taking its place there seems little likelihood that will ever happen.
Publishers seemingly regret losing that aspect of E3, although you’ve got to wonder whether holding an event like this in Las Vegas, where there’s going to be a lot of after hours socialising, is just an industry scandal waiting to happen.
‘With iicon, we are creating a space for visionaries across industries to come together, connect and reimagine what’s possible through interactive entertainment,’ reads a statement by ESA president and CEO Stanley Pierre-Louis on the organisation’s website.
