Eight in 10 parents say bedwetting affects their kids' school life and confidence Eight out of 10 parents are convinced that bedwetting has a negative effect on their little ones', leading to problems such as tiredness, a reluctance to go to school, and a dip in confidence, a survey revealed.
The stats suggest some 63% of children showed a loss of confidence while at school, with a whopping 84% of parents witnessing a negative influence on their child's self-confidence overall.
Pampers Ninjamas is stepping up, launching the "Back to School with a Boost" campaign for schools along with a Confidence Building Journal, aimed at soothing the emotional strain and giving parents a helping hand.
"It is therefore essential that parents and carers feel equipped to help support their children during periods of bedwetting to ensure no child misses out.".
The research, which looked at mums and dads of children aged between 4 to 7, discovered almost 60% of youngsters who've had bedwetting incidents in the past year have experienced negative effects academically or socially.
