e.l.f. has released a new Power Grip Primer – and users say it makes makeup look ‘flawless’

e.l.f. has released a new Power Grip Primer – and users say it makes makeup look ‘flawless’
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e.l.f. has released a new Power Grip Primer – and users say it makes makeup look ‘flawless’
Author: Lydia Wheatley
Published: Feb, 25 2025 12:01

Summary at a Glance

The same high-performance formula as the original Power Grip Primer, this new release leaves you with a smooth, matte complexion, perfect if you’re looking to curb oiliness throughout the day while ensuring your makeup lasts from morning till night.

For that reason, the Power Grip Matte Primer is ideal for all skin types – from oily and combo to dry, although those with oilier skin types will adore it the most.

Sticky as anything, this gripping primer works to grab your makeup for long-lasting wear while helping minimise the look of excess shine for a smooth, matte finish.

In fact, some users have reported using the primer as a base for their perfume as well as their makeup, with one writing: ‘I love this applied to my skin before makeup or even perfume!

Power Grip for providing a luminous, plump and hydrated finish as it set make steadfast in place, beauty buffs are already obsessed with this new matte version, with hundreds rating it a five-star buy and raving of its ‘long-lasting’ and ‘smoothing’ effect.

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