Experts reveal 5 biggest beauty trends for 2025
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As we step into 2025, it’s clear that trends of the beauty world are getting a face lift. While some fads vow to continue – such as 2024’s defining blush trend – new buzzwords such as ‘prejuvenation’ promise to bring a fresh face to the industry.
Here are the hotly anticipated beauty trends that experts say to watch out for in 2025. 1. Skincare and make-up hybrids. This – potentially worrying – obsession with skincare among the younger generations has forced make-up brands to pivot, making skincare-infused make-up a leading trend for 2025.
This comes in the form of SPF-infused foundations, lipstick-nourishing balms and peptide-pumped BB creams. This dual-purpose approach reflects the broader trend of beauty, where minimalist looks and streamlined product ranges aligns with a desire for practicality.
Clarins Skin Illusion Foundation SPF15, £27 (was £36), Debenhams. Jones Road Miracle Balm All-Over Glow, £36. 2. Prejuvenation. While skincare-infused make-up is on the rise in 2025, the idea of ‘prejuvenation’ is also expected to be the new beauty buzzword that enters our lexicon.
If 2024 was about “clean girl make-up” (which let the skin speak for itself) then 2025 is the year of “prejuvenation”: a proactive approach to skincare that prioritises long-term investments over quick fixes. “The emergence of highly advanced energy-based solutions that are minimally invasive has been a real driving force,” says Goff, such as at-home laser light therapy and collagen-based serums and supplements.
