Shoppers ‘run to Boux Avenue’ as chain slashes price of iconic PJs in a bag from £38 to just a tenner

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Shoppers ‘run to Boux Avenue’ as chain slashes price of iconic PJs in a bag from £38 to just a tenner
Author: Becky Pemberton
Published: Jan, 22 2025 20:19

SHOPPERS are rushing to Boux Avenue after it has slashed the price of its iconic PJs in a bag. Instead of forking out the usual £38 for the sleepwear set of top and bottoms, now you can pick them up for just a tenner. And unsurprisingly, people are racing to snap up pairs while they are discounted.

 [Boux Avenue pajama sale: PJs in a bag for £10.]
Image Credit: The Sun [Boux Avenue pajama sale: PJs in a bag for £10.]

TikTok user Eleanor uploaded a video showing the sales displays at her local Boux Avenue with the £10 offer. In the clip, she showed how many of their Christmas range had been reduced by a whopping £28. This included their pink Dear Santa fleece pyjamas, which include a long sleeve top and trousers.

 [Pink pajamas in bags on sale for £10 at Boux Avenue.]
Image Credit: The Sun [Pink pajamas in bags on sale for £10 at Boux Avenue.]

On her @eleanor.scannell account, she wrote: “Girls or bfs of said girls, run to Boux Avenue for their pjs in a bag. “£10! What a barg!. “I’m not meant to be spending but couldn’t resist.”. Eleanor showed how she had picked up four pairs of pjs in bag as part of the sale.

 [Woman in dachshund-print pajamas.]
Image Credit: The Sun [Woman in dachshund-print pajamas.]

Thankfully, if you can’t get to a shop, there are also discounts to be found online, with the Dear Santa fleece pyjamas also down to £10 on the website. On the Boux Avenue website it states: “Complete with an adorable bag, they make the perfect gift for yourself or someone special!”.

 [Woman in gray pajamas.]
Image Credit: The Sun [Woman in gray pajamas.]

Eleanor’s video has racked up 18,000 likes, and people seemed keep to snap up the bargain. One said: “This is SO CUTE.”. Another added: “Omg.”. Meanwhile, if you like to bag luxury for less, you may wish to check out Lidl's latest designer dupe. The German retailer is well known for its pocket-friendly alternatives for big brands, this time offering a stunning set of pyjamas that look to be very inspired by The White Company.

 [Woman wearing black pajamas.]
Image Credit: The Sun [Woman wearing black pajamas.]

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